{
  "name": "Lunarness Fashion Data Observatory 2026",
  "version": "1.0",
  "published": "2026-08-27",
  "canonical_url": "https://lunarness.com/pages/fashion-statistics-observatory",
  "license": {
    "original_analysis": "CC BY 4.0",
    "note": "Third-party facts remain subject to their source terms. Cite the underlying source when using a metric."
  },
  "method": "Editorial synthesis with explicitly labeled sums, shares, ratios and percentage-point differences.",
  "records": [
    {"id":"fw_paris_top3_total","topic":"media_attention","geography":"Worldwide","period":"2024","entity":"Paris Fashion Week","value":97.7,"unit":"USD millions","derivation":"36.3 + 32.7 + 28.7","caveat":"Top-three brand MIV only; not total event MIV","source":"https://www.statista.com/statistics/1462315/brands-paris-fashion-week-miv/"},
    {"id":"fw_milan_top3_total","topic":"media_attention","geography":"Worldwide","period":"2024","entity":"Milan Fashion Week","value":72.6,"unit":"USD millions","derivation":"25.0 + 24.6 + 23.0","caveat":"Top-three brand MIV only; not total event MIV","source":"https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/"},
    {"id":"fw_new_york_top3_total","topic":"media_attention","geography":"Worldwide","period":"2024","entity":"New York Fashion Week","value":46.6,"unit":"USD millions","derivation":"21.3 + 16.8 + 8.5","caveat":"Top-three brand MIV only; not total event MIV","source":"https://www.statista.com/statistics/1462306/brands-new-york-fashion-week-miv/"},
    {"id":"fw_london_top3_total","topic":"media_attention","geography":"Worldwide","period":"2024","entity":"London Fashion Week","value":22.9,"unit":"USD millions","derivation":"14.9 + 4.1 + 3.9","caveat":"Top-three brand MIV only; not total event MIV","source":"https://www.statista.com/statistics/1462233/brands-london-fashion-week-miv/"},
    {"id":"eu_online_apparel_all","topic":"ecommerce","geography":"European Union","period":"2024","entity":"Internet users","value":46,"unit":"percent","caveat":"Internet use in the previous three months","source":"https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals"},
    {"id":"eu_online_apparel_age_gap","topic":"ecommerce","geography":"European Union","period":"2024","entity":"Age 25–34 vs 65–74","value":37,"unit":"percentage points","derivation":"59 - 22","source":"https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals"},
    {"id":"fashion_site_visits","topic":"digital_demand","geography":"Worldwide","period":"2024-01","entity":"Shein","value_lower_bound":184,"unit":"monthly visits in millions","caveat":"Visits, not unique users or sales","source":"https://www.statista.com/statistics/1638634/clothing-website-visits/"},
    {"id":"eu_textile_consumption","topic":"circularity","geography":"EU27","period":"2022","entity":"Per resident","value":19,"unit":"kg per capita","caveat":"Apparent consumption estimate","source":"https://www.eea.europa.eu/en/circularity/sectoral-modules/textiles/consumption-of-clothing-footwear-and-household-textiles-per-person"},
    {"id":"eu_textile_waste","topic":"circularity","geography":"European Union","period":"2022","entity":"Per resident","value":16,"unit":"kg per capita","source":"https://www.eea.europa.eu/en/newsroom/news/consumption-of-clothing-footwear-other-textiles-in-the-eu-reaches-new-record-high"},
    {"id":"global_textile_ghg_range","topic":"climate","geography":"Worldwide","period":"2025","entity":"Textile industry","value_min":2,"value_max":8,"unit":"percent of global GHG emissions","caveat":"Range; not a single-point estimate","source":"https://www.unep.org/annualreport/2025/stories/minimizing-fashions-environmental-footprint"}
  ]
}